REDO: from waste to new resources

Promotion and inclusion of uniqueness, recovery of waste materials and circular economy: this is the focus of the new partnership with the A.L.P.I. Cooperative of Trento.

Within the path undertaken in 2021 towards a more sustainable business model, Cramaro’s commitment continues for the recovery of waste PVC through growing synergy with local organisations.

Thanks to this new collaboration with A.L.P.I., we intend to contribute to the reduction of waste in the company, transforming discarded tarpaulins and production scrap into second raw materials for new products. We also intend to support the operations of the Trento-based cooperative, which promotes social integration and employment reintegration of disadvantaged people.

A new life for new opportunities.
The PVC donated by Cramaro is recovered by the attentive hands of the cooperative’s employees and transformed, with creativity and craftsmanship, into bags and fashion accessories with a unique design and a green soul.
All made in Trentino with recovered waste materials, including PVC, the REDO Upcycling accessories, the cooperative’s brand, embody our commitment to virtuous, circular economy operations and support for the territory.
The product is not a simple accessory, but it rather takes on a new meaning and becomes a metaphor for life and a more ethical society. The inclusion and exploitation of the unique characteristics, instead of their exclusion, open up new opportunities.